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Demonstrating our Commitment to Employee Development

At The New Croft, we firmly believe that our employees deserve the best opportunities to advance their careers. Our commitment to providing comprehensive support not only enhances individual skills but also strengthens our organisation as a whole.

One shining example of this dedication to employee development is Lois Balfour, our Head of Foundation. Lois' journey is a testament to the investment we make in our staff to help them reach their full potential.

Lois's passion for coaching ignited in 2020 while she was coaching at a local football franchise. Recognising her potential, we welcomed her to The New Croft in 2022 as a Football Development Officer. Her tireless dedication and enthusiasm for her work quickly propelled her to the roles of Football Development Manager and Head of Foundation by 2023. In these pivotal positions, Lois oversees the execution of all foundation programs, ensuring that football is accessible to individuals of all ages and abilities.

Throughout her time at The New Croft, we have supported Lois as she capitalised on numerous opportunities to enhance her expertise in the industry. In 2023, she was selected to participate in Nike's Powerhouse Project (PHP), a prestigious three-month pre-UEFA B programme. As a member of PHP Cohort Two, Lois attended various workshops and events, including an enriching trip to Barcelona.

This week, Lois had the honour of sharing her career journey at the Women in Football Be Inspired Conference held at Wembley Stadium. As part of the Rising Star breakout panel, Lois captivated attendees with her insights and experiences. The conference, featuring esteemed figures such as Emma Hayes OBE, Eni Aluko MBE, and David Dein MBE, provided a platform for Lois to inspire others and showcase the support she received from The New Croft.

Peter Betts, CEO of The New Croft, expressed immense pride in Lois's accomplishments, highlighting the organisation's commitment to fostering employee growth. He remarked: "Lois' invitation to Wembley Stadium reflects not only her talent but also the fantastic opportunities The New Croft provides for employee upskilling. We are committed to continuing to support Lois on her journey to the top of the game."

As Lois continues to inspire others and drive positive change within the football community, The New Croft remains steadfast in its commitment to empowering employees and nurturing their career aspirations.


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