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Balfour Departs The Foundation for Chelsea FC

The New Croft Foundation is proud to announce that Lois Balfour, who has been an integral part of our team for the past three years, is set to embark on an exciting new chapter as she joins Chelsea FC.


Lois joined The New Croft in 2020 and from the beginning, her passion and determination to work full time in football were clear. Over the years, Lois progressed from Football Development Officer to Football Development Manager, and most recently, Head of The New Croft Foundation. Throughout this journey, she has gained an impressive range of qualifications, including a degree and her UEFA B coaching license, while honing leadership and financial skills vital to furthering her career.


Lois has worked tirelessly, stepping out of her comfort zone and seizing every opportunity to grow. She has gained invaluable experience working with top clubs like Arsenal, Chelsea, and Aston Villa, as well as renowned organisations such as Nike and Women in Football.


During her time at The New Croft, Lois has made a lasting impact on the community. She has supported the growth of over 50 teams at Haverhill Rovers FC, played a key role in delivering a £1.3 million 3G project, launched inclusive football programs, and helped establish The New Croft Foundation as a UK registered charity. Her contributions have been essential to our success, and her passion for football has inspired all those around her.


Reflecting on Lois’ journey, Peter Betts, CEO of The New Croft, shared, "We are incredibly proud of the role we’ve played in Lois' development, but ultimately, it was her drive and ambition that made this achievement possible. Seeing her progress to Chelsea FC is a moment of immense pride for us all. We will miss her greatly but know she is destined for great things."


As Lois prepares for this next step in her career, we thank her for her dedication and the incredible impact she has had on The New Croft and our community. We wish her every success at Chelsea FC and look forward to following her journey to the top of professional football.




Registered Charity: 1204643

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The New Croft Foundation,  Chalkstone Way, Haverhill CB9 0BW

Email: info@thenewcroftfoundation.com

Phone: 01440 702137

© 2023 The New Croft Foundation

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