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Cook Appointed Football Development Officer

The New Croft Foundation is thrilled to announce the appointment of Alex Cook as the new Football Development Officer. Alex, a UEFA B Coach with experience at Ipswich Town FC and Kings Lynn Town FC, will be a key addition to the Foundation’s team, working across its community programs, academy, and grassroots clubs.


Alex brings experience and passion for football development to his new role at The New Croft Foundation. Alex will be responsible for delivering our community football programmes, focusing on enhancing the skills and knowledge of volunteer coaches within the grassroots clubs on-site at The New Croft.


Peter Betts, CEO of Trustee of The New Croft Foundation, expressed his enthusiasm about Alex’s appointment, stating, "We were overwhelmed by the number of applications we received for the Football Development Officer position. Alex came across brilliantly during the interview process, and we feel he is going to be an excellent fit for the organisation. 


“With his experience at Ipswich Town, Kings Lynn, and St Neots, among others, Alex will offer enormous flexibility across the extensive programmes we now offer, as well as the academy. He will be a tremendous support in developing volunteer coaches within the grassroots clubs on site."



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